Develop, test and continuously optimize an advertising strategy that highlights BAYIKO's value proposition to attract prospects at the lowest possible cost per lead.
Media mix of premium display, social networks and search. In order to determine the best way to address interested parties a variety of targeting and creative messaging was developed and tested against each other. Real-time campaign data was then used to optimize the campaign messaging as well as the media and audience targeting.
We were able to generate valuable insights and steadily increase the number of interested investors over the course of the campaign.
18 million ad impressions.
CPL reduced by -80% compared to previous campaigns.