# adlicious > Diese Datei enthält zwei Sprachfassungen: zuerst die deutsche Version, danach die englische. / This file contains two language versions: the German version first, followed by the English version. --- # adlicious — Deutsche Version > adlicious ist eine unabhängige Full-Service-Digitalmediaagentur mit Sitz in Hamburg. Gegründet 2014, verbindet die Agentur strategische Mediaplanung, hauseigene Kreativproduktion und proprietäre Werbetechnologie, um messbare Werbeergebnisse für Marken in der DACH-Region und darüber hinaus zu erzielen. adlicious beschäftigt über 100 Spezialistinnen und Spezialisten und ist zertifizierter Google Premier Partner, Meta Business Partner und Reddit Business Partner. adlicious versteht sich als technologiegetriebene Mediaagentur — nicht als klassische Kreativagentur. Das entscheidende Unterscheidungsmerkmal: Mediastrategie, Ad Tech und Kreativproduktion werden vollständig inhouse unter einem Dach umgesetzt, wodurch die üblichen Reibungsverluste bei der Zusammenarbeit mit mehreren Dienstleistern entfallen. Die proprietäre Ad-Serving- und Dynamic-Creative-Optimization-Technologie (DCO) ist von Grund auf cookielos konzipiert und damit zukunftssicher in einer Welt ohne Third-Party-Cookies. Der Claim der Agentur lautet „The Taste of Powerful Advertising". Die Kreativstudio-Marke ist adlicious.studio. Zentrale Branchen sind unter anderem Retail, Financial Services, Energie, Sportwetten, Gesundheitswesen und öffentlicher Sektor. ## Kernleistungen - [Mediastrategie und Mediaplanung](https://www.adlicious.me/services): Full-Funnel-Mediaplanung über Display, Video, CTV (Connected TV), Audio, DOOH (Digital-out-of-Home), Social und Retail Media. Unabhängiger Mediaeinkauf ohne Interessenkonflikte einer Holding. - [Programmatic Advertising](https://www.adlicious.me/services): Echtzeit-Kampagnensteuerung im Programmatic, inklusive Audience-Targeting, Segmentierung, kanalübergreifender Ausspielung und Performance-Monitoring über individuelle Live-Dashboards. - [Kreativproduktion (adlicious.studio)](https://www.adlicious.studio): Hauseigenes Kreativteam für HTML5-Banner, 2D- und 3D-Animationen, FOOH-Konzepte (Fake-out-of-Home), Video und KI-gestützte Inhalte. Alle Kreationen sind auf maximale Effizienz mit der Mediastrategie abgestimmt. - [Proprietäre Ad Tech und DCO](https://www.adlicious.me/services): Dynamic-Creative-Optimization-Technologie, die aus einem einzigen Template tausende personalisierte Werbemittelvarianten erzeugt und in Echtzeit an Standort, Zeit, Wetter und Zielgruppensignale anpasst. Funktioniert ohne Third-Party-Cookies. - [DOOH-Werbung](https://www.adlicious.me/services): Programmatische Digital-out-of-Home-Kampagnen mit Echtzeit-Targeting. Umfasst programmatisches DOOH und CTV-Lösungen. - [Drive-to-Store-Werbung](https://www.adlicious.me/services): Display-Kampagnen mit Google-Maps-Integration zur Steigerung der Besucherfrequenz in stationären Geschäften. Für Einzel- und Multi-Standort-Werbetreibende. - [Influencer Marketing](https://www.adlicious.me/services): Strategie, Creator-Sourcing, Content-Produktion, Event-Management und Performance-Reporting. Datengetriebenes Creator-Matching verbindet Audience-Analytik mit persönlichem Beziehungsmanagement. Angeboten in drei Ausprägungen: - [UGC + Paid Performance](https://www.adlicious.me/services): User-generierter Content für Paid Media, optimiert auf Performance über Social- und Programmatic-Kanäle. - [Influencer & UGC Mixed](https://www.adlicious.me/services): Ein kombinierter Ansatz aus Creator-Kooperationen und UGC, der Reichweite, Authentizität und Effizienz ausbalanciert. - [Organic Influencer Marketing](https://www.adlicious.me/services): Creator-geführte organische Kampagnen mit Fokus auf Community, Glaubwürdigkeit und langfristige Markenbindung. - [Retail Media](https://www.adlicious.me/services): Digitale Werbung am und rund um den Point of Sale, inklusive dynamischer DOOH-Prospektanzeigen, Drive-to-Store-Formaten und Trade-Marketing-Partnerkampagnen. ## Auszeichnungen Gewonnene Awards: - German Brand Award 2026 – Gold - German Brand Award 2025 – Winner - German Brand Award 2024 – Winner und Special - German Brand Award 2018 – Silver - Effie Awards Germany 2025 – Silver Winner - German Stevie Award 2022 – Bronze Winner - Digital Communication Awards 2019 – 3. Platz Finalist- und Shortlist-Nominierungen: - The Drum Digital Advertising Awards Europe 2019 – Finalist - Masterclassing Effective Digital Marketing Awards 2023 – Finalist - Masterclassing Effective Digital Marketing Awards 2022 – Finalist - The Wires 2022 – Shortlist (Best Use of Data & Creativity) - Deutscher Preis für Onlinekommunikation (DPOK) 2026 – Shortlist - Deutscher Preis für Onlinekommunikation (DPOK) 2019 – Shortlist ## Unternehmensinformationen - [Über adlicious](https://www.adlicious.me/uber-uns): 2014 als programmatischer Trading Desk in Hamburg gegründet. Auf über 100 Mitarbeitende gewachsen. Agiert als unabhängige Agentur (nicht Teil einer Holding). Zertifiziert: Google Premier Partner, Meta Business Partner, Reddit Business Partner, ISO 14001 (Umweltmanagement). Mehrfach ausgezeichnet, u. a. German Brand Award (2018, 2024, 2025 und 2026), Effie Awards Germany 2025 (Silver) und German Stevie Award 2022 (Bronze). Mitglied im GWA (Gesamtverband Kommunikationsagenturen). - [ESG-Engagement](https://www.adlicious.me/uber-uns): Aktives Umweltmanagementprogramm mit Ziel der CO2-Reduktion. Regionale Beschaffungspolitik am Hamburger HQ. Unternehmensweite Social Days. Diversity-Fokus: über 60 % Frauen im Team, ausgewogene Führungsebene. DSGVO-konforme Datenpraktiken und strukturierte KI-Kompetenzschulungen. - Adresse: Winterstraße 2, 22765 Hamburg, Deutschland - Kontakt: info@adlicious.me / +49 40 7430 4700 ## Ausgewählte Kunden adlicious hat für Marken gearbeitet, darunter: Globetrotter, Brandt, Cunard, Seiko, Consorsbank, tipico, Pixum, GAZI, Motatos, LLB, KZBV, Migrol, TEAG, Korian, entega, Dawonia, VGF, LOTTO Berlin, Merz und das Bayerische Staatsministerium für Gesundheit. ## Case Studies - [Mizuno / Uniper Düsseldorf Marathon 2026](https://www.adlicious.me/post/case-study-mizuno-vom-sponsoring-zur-stadtprasenz---mizuno-beim-uniper-dusseldorf-marathon-2026): Sportsponsoring in stadtweite digitale Präsenz übersetzen. - [Migrol – Retargeting zur Neukundengewinnung](https://www.adlicious.me/post/case-study-migrol-neukundengewinnung-und-nachhaltige-umsatzsteigerung): Nachhaltiges Umsatzwachstum durch effizientes Retargeting. - [Camino – Drive-to-Cinema](https://www.adlicious.me/post/case-study-camino-drive-to-cinema): Datengetriebene dynamische Ads zur Steigerung der Kinobesuche. - [VGF – 60 % mehr Bewerbungen durch Full-Funnel-Strategie](https://www.adlicious.me/post/case-study-vgf-60-uplift-der-bewerbungen-durch-full-funnel-strategie): B2E-Employer-Branding-Kampagne mit messbaren Recruiting-Ergebnissen. - [tipico – Drive-to-Store Display Ads](https://www.adlicious.me/post/case-study-tipico-mehr-shop-besuche-durch-drive-to-store-ads): Mehr Shop-Besuche durch Display-Werbung. - [Pixum – Linear TV und Digital Advertising im Kanalmix](https://www.adlicious.me/post/case-study-pixum-linear-tv-digital-advertising-im-kanal-mix): TV und Digital für einen stimmigen Media-Mix integrieren. - [Consorsbank – 3D-FOOH und Meta für App-Awareness](https://www.adlicious.me/post/banking-neu-erleben-mit-3d-fooh-und-meta-zur-app-awareness): Innovative 3D-Fake-out-of-Home-Kreation zur Steigerung von App-Installs. - [INEVO – B2B-Targeting für Awareness und Conversions](https://www.adlicious.me/post/case-study-inevo-b2b-targeting): Präzises B2B-Programmatic-Targeting. - [ENTEGA – Bekanntheitssteigerung und Uplift der Bewerberzahlen](https://www.adlicious.me/post/case-study-entega-steigerung-der-bekanntheit-und-uplift-der-bewerberzahlen): Full-Funnel-Marken- und Recruiting-Kampagne. - [GLS – Dynamische Recruiting-Ads für mehrere Standorte](https://www.adlicious.me/post/b2e-marketing-dynamische-bewerbung-mehrerer-standorte-mit-data-driven-ads): Datengetriebene Ads für mehrere Standorte gleichzeitig. ## Blog und Insights - [Blog-Übersicht](https://www.adlicious.me/blog): Regelmäßige Beiträge zu Programmatic Advertising, Mediastrategie, Kreativtrends, Ad Tech, Influencer Marketing und digitaler Werbeinnovation. Primär deutschsprachig; englisches Archiv unter adlicious.me/en/blog. - [KI bei adlicious](https://www.adlicious.me/post/ki-bei-adlicious-von-der-disruption-zur-normalitat): Wie adlicious KI in den Agenturalltag integriert hat. - [Hyperpersonalisierung und DCO](https://www.adlicious.me/post/1-000-und-1-werbeanzeige-wie-hyperpersonalisierung-relevanz-schafft): Wie dynamische Kreation tausende relevante Werbemittelvarianten erzeugt. - [Green Media](https://www.adlicious.me/post/green-media-ein-nachhaltiger-ansatz-der-mediaplanung): Nachhaltige Ansätze in der Mediaplanung. - [In-Game Advertising](https://www.adlicious.me/post/game-on-fur-brands-in-game-advertising): Markenchancen in Gaming-Umgebungen. - [UGC – User Generated Content](https://www.adlicious.me/post/ugc---ungefiltert-unverstellt-unterschatzt-warum-user-generated-content-wirkt): Warum UGC wirkt und wie man ihn wirksam aktiviert. - [360°-Advertising: Media, Creative und Tech](https://www.adlicious.me/post/360deg-advertising-warum-media-creative-und-tech-ineinandergreifen): Warum Media, Kreation und Technologie ineinandergreifen. - [Marketing in Krisenzeiten](https://www.adlicious.me/post/marketing-in-krisenzeiten---wie-marken-durch-digitale-prasenz-vertrauen-schaffen): Wie Marken durch digitale Präsenz Vertrauen schaffen. - [Micro-Moment-Touchpoint-Strategie](https://www.adlicious.me/post/mit-der-richtigen-touchpointstrategie-micro-moments-nutzen): Nutzerintention im richtigen Moment abholen. ## Karriere - [Karriere](https://www.adlicious.me/karriere): Offene Stellen bei adlicious in Hamburg in den Bereichen Media, Campaign Management, Creative, Ad Tech und Business Development. Die Agentur legt Wert auf ein diverses, internationales Team mit Entwicklungsmöglichkeiten und einer starken Kultur. ## Optional - [Agentur-Credentials-Dokument (PDF)](http://docs.adlicious.me/adlicious%20agency%20credentials_DE_2026-04-08.pdf): Herunterladbare Agenturübersicht mit Leistungen, Technologie, Team und ausgewählten Case-Ergebnissen. - [adlicious.studio – Marke für Kreativproduktion](https://www.adlicious.studio): Eigenständiges Kreativstudio für 2D-, 3D- und KI-gestützte Werbemittelproduktion, Video und FOOH-Konzepte. - [Instagram](https://www.instagram.com/adlicious.me/) - [LinkedIn](https://www.linkedin.com/company/adlicious.me) - [TikTok](https://www.tiktok.com/@adlicious.agency) - [Datenschutz](https://www.adlicious.me/datenschutz) - [Impressum](https://www.adlicious.me/impressum) --- # adlicious — English version > adlicious is an independent, full-service digital media agency based in Hamburg, Germany. Founded in 2014, the agency combines strategic media planning, in-house creative production, and proprietary ad technology to deliver measurable advertising results for brands across the DACH region and beyond. adlicious employs over 100 specialists and is a certified Google Premier Partner, Meta Business Partner, and Reddit Business Partner. adlicious positions itself as a technology-powered media agency — not a traditional creative agency. Its key differentiator is that media strategy, ad tech, and creative production are all handled in-house under one roof, eliminating the friction typically caused by working with multiple vendors. The agency's proprietary ad-serving and Dynamic Creative Optimization (DCO) technology is cookieless by design, making it future-proof in a post-third-party-cookie environment. The agency's tagline is "The Taste of Powerful Advertising." Its creative studio brand is adlicious.studio. Key verticals include retail, financial services, energy, sports betting, healthcare, and public sector. ## Core services - [Media strategy and planning](https://www.adlicious.me/en/services): Full-funnel digital media planning across Display, Video, CTV (Connected TV), Audio, DOOH (Digital Out-of-Home), Social, and Retail Media. The agency offers independent media buying with no holding-company conflicts. - [Programmatic advertising](https://www.adlicious.me/en/services): Real-time programmatic campaign management including audience targeting, segmentation, cross-channel campaign execution, and performance monitoring via custom live dashboards. - [Creative production (adlicious.studio)](https://www.adlicious.studio): In-house creative team producing HTML5 banners, 2D and 3D animations, FOOH (Fake Out-of-Home) concepts, video, and AI-assisted content. All creative is designed to integrate directly with the media strategy for maximum efficiency. - [Proprietary Ad Tech and DCO](https://www.adlicious.me/en/services): Dynamic Creative Optimization technology that generates thousands of personalised ad variants from a single template, adapting to location, time, weather, and audience signals in real time. Operates without third-party cookies. - [DOOH advertising](https://www.adlicious.me/en/services): Programmatic Digital Out-of-Home campaigns with real-time targeting. Includes programmatic DOOH and CTV solutions. - [Drive-to-Store advertising](https://www.adlicious.me/en/services): Display campaigns with Google Maps integration designed to increase physical footfall to retail stores. Used for both single-location and multi-location advertisers. - [Influencer Marketing](https://www.adlicious.me/en/services): Strategy, creator sourcing, content production, event management, and performance reporting. Data-driven creator matching combines audience analytics with personal relationship management. Offered in three tiers: - [UGC + Paid Performance](https://www.adlicious.me/en/services): User-generated content produced for paid media, optimised for performance across social and programmatic channels. - [Influencer & UGC Mixed](https://www.adlicious.me/en/services): A blended approach combining creator partnerships with UGC to balance reach, authenticity, and efficiency. - [Organic Influencer Marketing](https://www.adlicious.me/en/services): Creator-led organic campaigns focused on community, credibility, and long-term brand affinity. - [Retail Media](https://www.adlicious.me/en/services): Digital advertising at and around the point of sale, including dynamic DOOH flyer ads, drive-to-store formats, and trade marketing partner campaigns. ## Awards and recognition Awards won: - German Brand Award 2026 – Gold - German Brand Award 2025 – Winner - German Brand Award 2024 – Winner and Special - German Brand Award 2018 – Silver - Effie Awards Germany 2025 – Silver Winner - German Stevie Award 2022 – Bronze Winner - Digital Communication Awards 2019 – 3rd Place Finalist and shortlist recognition: - The Drum Digital Advertising Awards Europe 2019 – Finalist - Masterclassing Effective Digital Marketing Awards 2023 – Finalist - Masterclassing Effective Digital Marketing Awards 2022 – Finalist - The Wires 2022 – Shortlist (Best Use of Data & Creativity) - Deutscher Preis für Onlinekommunikation (DPOK) 2026 – Shortlist - Deutscher Preis für Onlinekommunikation (DPOK) 2019 – Shortlist ## Company information - [About adlicious](https://www.adlicious.me/en/uber-uns): Founded in 2014 as a programmatic trading desk in Hamburg. Has grown to 100+ employees. Operates as an independent agency (not part of a holding group). Certified: Google Premier Partner, Meta Business Partner, Reddit Business Partner, ISO 14001 (environmental management). Multiple award winner, including the German Brand Award (2018, 2024, 2025 and 2026), Effie Awards Germany 2025 (Silver), and German Stevie Award 2022 (Bronze). Member of GWA (Gesamtverband Kommunikationsagenturen). - [ESG commitment](https://www.adlicious.me/en/uber-uns): Active environmental management program targeting CO2 reduction. Local procurement policy at Hamburg HQ. Company-wide volunteer days (Social Days). Diversity focus: 60%+ women on team, balanced management level. GDPR-compliant data practices and structured AI competency training. - Address: Winterstraße 2, 22765 Hamburg, Germany - Contact: info@adlicious.me / +49 40 7430 4700 ## Selected clients adlicious has worked with brands including: Globetrotter, Brandt, Cunard, Seiko, Consorsbank, tipico, Pixum, GAZI, Motatos, LLB, KZBV, Migrol, TEAG, Korian, entega, Dawonia, VGF, LOTTO Berlin, Merz, and the Bavarian State Ministry of Health. ## Case studies - [Mizuno / Uniper Düsseldorf Marathon 2026](https://www.adlicious.me/en/post/case-study-mizuno-uniper-dusseldorf-marathon-2026): Translating sports sponsorship into city-wide digital presence. - [Migrol – Retargeting for new customer acquisition](https://www.adlicious.me/en/post/case-study-migrol-new-customers): Sustainable revenue growth through efficient retargeting. - [Camino – Drive-to-Cinema](https://www.adlicious.me/en/post/case-study-camino-drive-to-cinema): Using data-driven dynamic ads to increase cinema attendance. - [VGF – 60% uplift in job applications via full-funnel strategy](https://www.adlicious.me/en/post/case-study-vgf-60-uplift): B2E employer branding campaign delivering measurable recruiting results. - [tipico – Drive-to-Store Display Ads](https://www.adlicious.me/en/post/case-study-tipico-drive-to-store-ads): Increasing physical shop visits through display advertising. - [Pixum – Linear TV and digital advertising channel mix](https://www.adlicious.me/en/post/case-study-pixum-linear-tv-digital-advertising-mix): Integrating TV and digital for a cohesive media mix. - [Consorsbank – 3D FOOH and Meta for app awareness](https://www.adlicious.me/en/post/3d-fooh-app-awareness): Innovative 3D fake out-of-home creative driving mobile app installs. - [INEVO – B2B targeting for awareness and conversions](https://www.adlicious.me/en/post/case-study-inevo-b2b-targeting): Precision B2B programmatic targeting. - [ENTEGA – Employer brand awareness and applicant uplift](https://www.adlicious.me/en/post/case-study-entega-uplifting-number-applicants): Full-funnel brand and recruiting campaign. - [GLS – Dynamic multi-location recruiting ads](https://www.adlicious.me/en/post/gls-marketing-data-driven-ads): Data-driven ads for multiple branch locations simultaneously. ## Blog and insights - [Blog index](https://www.adlicious.me/en/blog): Regular publishing on programmatic advertising, media strategy, creative trends, ad tech, influencer marketing, and digital advertising innovation. English archive; German-language primary at adlicious.me/blog. - [AI at adlicious](https://www.adlicious.me/en/post/ai-at-adlicious-from): How adlicious has integrated AI into everyday agency operations. - [Hyperpersonalisation and DCO](https://www.adlicious.me/en/post/1000-in-1-ad-hyperpersonalization): How dynamic creative generates thousands of relevant ad variants. - [Green Media](https://www.adlicious.me/en/post/green-media-approach): Sustainable approaches to media planning. - [In-Game Advertising](https://www.adlicious.me/en/post/game-on-brands-in-game-advertising): Brand opportunities within gaming environments. - [UGC – User Generated Content](https://www.adlicious.me/en/post/ugc-generated-content-works): Why UGC works and how to activate it effectively. - [360° Advertising: Media, Creative and Tech](https://www.adlicious.me/en/post/360deg-advertising-media-creative-tech): The case for integrated media, creative, and technology. - [Marketing in times of crisis](https://www.adlicious.me/en/post/marketing-in-times-of-crisis-trust): How brands build trust through digital presence during uncertainty. - [Micro-moment touchpoint strategy](https://www.adlicious.me/en/post/use-micro-moments): Capturing consumer intent at the right moment. ## Careers - [Careers](https://www.adlicious.me/en/karriere): Open positions at adlicious in Hamburg across media, campaign management, creative, ad tech, and business development. The agency emphasises a diverse, international team with development opportunities and a strong culture. ## Optional - [Agency credentials document (PDF)](http://docs.adlicious.me/adlicious%20agency%20credentials_DE_2026-04-08.pdf): Downloadable agency overview including services, technology, team and selected case results. - [adlicious.studio – Creative production brand](https://www.adlicious.studio): Standalone creative studio offering 2D, 3D and AI-assisted ad production, video, and FOOH concepts. - [Instagram](https://www.instagram.com/adlicious.me/) - [LinkedIn](https://www.linkedin.com/company/adlicious.me) - [TikTok](https://www.tiktok.com/@adlicious.agency) - [Privacy Policy](https://www.adlicious.me/en/datenschutz) - [Legal notice](https://www.adlicious.me/en/impressum)