We are Germany's only 100% independent Trading Desk. We offer marketers cutting-edge programmatic solutions that are proven to drive superior ROI.
We concentrate on the essentials, which are the design and optimization of RTB campaigns. Because despite all the automation developments, we believe that the decisive factor for the success of a campaign is real craftsmanship and constant questioning.
Address new customers more efficiently - reach only users that show distinct interest in your product, optimize frequencies across inventory and deliver the proper message in the right context.
Exploit the full customer potential with just the right messaging - concentrate your advertising solely on users, that are valuable customers with a proven intent & auspicious buying history.
– Smart Retargeting: predicated on actual user intent & on-site engagement
– Re-Engagement: value-based, CRM-driven activation of previous customers
– Dynamic Creatives: defined by what your users actually view on your site
PLATFORMS & DATA-SOURCES
There is no single platform that serves best for all digital marketing purposes - let your campaigns thrive without limitations in technology & data and profit from the best set-up you can get.
– Demand Side & Data Platforms: Adform, DoubleClick Bid Manager, Semasio, Turn, Amazon Advertising
– Specialized Mobile & Video DSPs: Brightroll, Liverail, Tubemogul, Sitescout, Pocketmath
– Social Media Platforms: Facebook, Instagram, LinkedIn
To unfold maximum impact, all digital marketing, including mobile marketing, needs to be steered & measured on the base of a centralized ad-serving infrastructure, using state of the art attribution.
– Ad-Serving & Measurement: Facebook Atlas Solutions, DoubleClick Campaign Manager, Adform
– Attribution Tools: AdClear, Exactag, Google Analytics Premium, intelliAd
– Mobile Intelligence: adjust, AppsFlyer, HasOffers by Tune, Kochava
Overcome the boundaries of traditional ex-post market research & understand your future customers‘ behavior prior to a campaign - use this knowledge to steer your Display, Search, Mobile and Social activities most efficiently.
– Analysis of topics & keywords your customers engage with on their path to your site
– Disclosure of URLs your prospects are on, before they visit your shop and purchase something
– Budget-optimized segmentation, based on real user behavior
We create outstanding results
for our clients
In the highly competitive market for term deposits, we successfully drove awareness and generated new customers for SavingGlobal / Raisin through look-alike modeling and continuative strategies.
The target group for consumer credits is hard to identify and grasp via display advertising. We achieved to reach new customers for SWK Bank with custom targets at a very ambitious revenue to cost ratio.
Slow conquered the market as a young company with initially little awareness and a product whose visual features were difficult to communicate. Sales went big through a clever campaign-setup with large ad formats.
In order to optimize ROAS (return on advertising spend) and to increase absolute return via prospecting, Roller chose to cut back various traffic suppliers and shifted the entire media plan towards RTB centrally.
”As a globally successful fashion retailer, we at C&A demand a very performance-driven and professional approach towards programmatic display from our external partners. adlicious has proven to meet these standards and we are very excited to enter into a long-lasting relationship with them.
”adlicious is the first company with whom we have worked on a CPA basis for our video campaigns successfully. They demonstrated their optimization capability in different markets impressively.
”adlicious has understood the needs of DISCAVO and supported us in achieving our display marketing goals. What‘s more, adlicious convinces with high-quality advice as well as direct and uncomplicated communication.