360° DIGITAL MARKETING
To unfold maximum impact, all digital marketing, including mobile marketing, needs to be steered & measured on the base of a centralized ad-serving infrastructure, using state of the art attribution.
– Ad-Serving & Measurement: Adform, DoubleClick Campaign Manager; Facebook Atlas Solutions
– Attribution Tools: AdClear, Exactag, Flashtalking, Google Analytics 360 Suite, intelliAd
– Mobile Intelligence: adjust, AppsFlyer, HasOffers by Tune, Kochava
Overcome the boundaries of traditional ex-post market research & understand your future customers‘ behavior prior to a campaign - use this knowledge to steer your Display, Search, Mobile and Social activities most efficiently.
– Analysis of topics & keywords your customers engage with on their path to your site
– Insight into your prospects' interactions, before they visit your shop and purchase something
– Budget-optimization by segmentation based on real user behavior
NEW CUSTOMER MARKETING
Address new customers more efficiently - reach only users that show distinct interest in your product, optimize frequencies across inventory and deliver the proper message in the right context.
– Audience Targeting: socio-demography, interest & purchase intent (behavior)
– Contextual, time, geographic & technical targeting
– Custom Audiences: statistical twinning & look-alike modeling
Exploit the full customer potential with just the right messaging - concentrate your advertising solely on users, that are valuable customers with a proven intent & auspicious buying history.
– Smart Retargeting: predicated on actual user intent & on-site engagement
– Re-Engagement: value-based, CRM-driven activation of previous customers
– Dynamic Creatives: defined by what your users actually view on your site
There is no single platform that serves best for all digital marketing purposes - let your campaigns thrive without limitations in technology & data and profit from the best set-up you can get.
– Demand Side & Data Platforms: Adform, DoubleClick Bid Manager, Semasio, Turn, Amazon Advertising
– Specialized Mobile & Video DSPs: Brightroll, Liverail, Tubemogul, Sitescout, Pocketmath
– Social Media Platforms: Facebook, Instagram, LinkedIn