Hamburg, 1st February 2024 – adlicious, an advertising solutions provider, bringing the best of media, tech and creative together, is thrilled to announce its expansion into the British market. This strategic move marks a significant milestone for the company as it continues to broaden its global presence. Spearheading the sales efforts in the UK will be Marcus Wareham, a sales and marketing professional with over 25 years of international experience. Marcus has built a distinguished career advising global brands on marketing strategy and brand growth in an ever-evolving digital landscape. With a wealth of experience working with leading global consumer brands, creative agencies, and media agencies, Marcus brings a unique blend of creativity, media expertise, and measurement proficiency to his clients. Prior to joining adlicious, Marcus co-founded the global client team at Meta, where he played a pivotal role in leading some of Meta’s largest clients including P&G, Mars, McDonalds & Kenvue to achieve successful business outcomes from their advertising investments. His decision to join adlicious underscores the company’s commitment to bringing cutting-edge solutions to clients and agencies in the UK.
“I’m particularly excited by the opportunity we have at adlicious to help brands bridge the gap between digital brand building and enabling the consumer to take a real life action (e.g. receive dynamic directions to the nearest point of sale).” Marcus Wareham commented on his new role. “This together with a complete range of creative, media and measurement solutions allows adlicious to offer a comprehensive, highly custom and agile advertising service to agencies and advertisers.” adlicious has established itself as an industry leader in Germany and Europe, providing innovative digital marketing solutions that empower brands to connect with their target audiences effectively. The expansion into the UK market, under the leadership of Marcus, reflects the company’s commitment to delivering tailored, results-driven strategies to clients seeking to navigate the digital landscape and drive brand growth.
adlicious was founded in 2014 as one of the first independent and purely programmatic media agencies. Combining data and technology to achieve better media activation has been central to their work from the beginning. Based on their many years of hands-on experience with many different platforms, they decided to develop their own technology to bridge the existing gap between creation, data and media. Today, adlicious has evolved into a technology-driven digital agency and is thus able to deliver integrated and fully customizable media solutions to their clients across the entire customer journey and all digital channels.