Reduced CPL Through Branding and Performance
Create awareness of the offering (alternative asset investment) as well as generate high quality leads at the lowest possible CPL (cost per lead).
Campaign focus on branding and performance: Continual target-group optimization and premium media optimization. Executed on relevant display, video and social platforms.
Through regular optimization, the overarching campaign performance was significantly increased, which is reflected in the overachievement of the agreed targets KPI's (CPL -47% underneath the agreed costs).