Digital Video Campaign for Brand Awareness


Ongoing optimization of a video campaign with the aim of addressing potential target groups beyond the typical "cruisers".


Media mix of premium display environments, CTV and DOOH. A variety of targeting possibilities and image patterns were continuously optimized during the campaign. Real-time campaign data was used to optimize relevant target group personas. Media, targeting and ad combinations were continually optimized for efficiency (effect/cost).


Over 91% of the target group was reached during the campaign. Contacts were made across multiple screens. There was a 40% increase in brand awareness among the target group.

More Projects
Arrow Icon pointing to the right

More Cases

More projects
Arrow Icon pointing to the right

Let’s turn your campaigns
into success stories!

Thanks! We'll get back to you as soon as possible.
Oops! Something went wrong while submitting the form.