Cunard

Digital Video Campaign for Brand Awareness

Challenge

Ongoing optimization of a video campaign with the aim of addressing potential target groups beyond the typical "cruisers".

Solution

Media mix of premium display environments, CTV and DOOH. A variety of targeting possibilities and image patterns were continuously optimized during the campaign. Real-time campaign data was used to optimize relevant target group personas. Media, targeting and ad combinations were continually optimized for efficiency (effect/cost).

Result

Over 91% of the target group was reached during the campaign. Contacts were made across multiple screens. There was a 40% increase in brand awareness among the target group.

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