Dr. Kade Case Study: Performance uplift in the awareness campaign for intimate health

Dr. Kade stands for promoting health and well-being and places particular emphasis on removing the taboo on intimate health. The aim of the campaign was to position products such as KadeFlora, KadeHydro and KadeZyklus as effective problem solvers and to strengthen their perception within the target group. In addition, creatives should be optimized in such a way that a clear performance uplift is visible.

To achieve this awareness push, a comprehensive upper funnel strategy was developed that used Display, YouTube and Spotify as central channels for high advertising pressure. At the same time, the creatives were specifically optimised: With humorous and emotional claims, sensitive topics were addressed in a relaxed and accessible way. The campaign was clearly focused on improving performance: A new strategic orientation led to an optimized set-up and the most effective response variants could be identified through A/B testing. In addition, the channels were strategically coordinated, while best performers from previous flights were specifically integrated to ensure maximum efficiency during playback.

KadeFlora achieved a 555% CTR increase on display and an improvement in the 100% view through rate on YouTube. As a result, the campaign not only contributed to a significant brand uplift, but was also able to raise awareness of intimate health among the target group.