Consors­bank

Marketing Success Through Data-driven Advertising

Challenge

Marketing financial trading products to a heterogeneous target group using data-driven targeting.

Solution

87 different ad combinations of image and text elements, created in a fully automated and user-specific way and delivered to potential customers in the optimal mix of formats with high visibility.

Result

Our results have shown a significant increase in user interaction compared to their previous campaigns (eCPC reduced by 70% with an average viewability of 78%) and optimized costs per interested user. 

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