Promote the Globetrotter Experience in a newly opened store; drive physical store visits.
The Drive-To-Store advertising format was used to increase foot traffic in the greater Berlin area. Branding elements and an integrated map in the creatives led users directly to the store. The target group was outdoor enthusiasts aged 18-65+.
CTR in the young target group above 1.00%.
Increase in visitor numbers during the two-week campaign period.
Cost per store visit in the low double digits.