Miamor

Increasing Brand Awareness Through Efficient Digital Branding Flights

Challenge

Sustainable increase in brand awareness in the target group because of a highly competitive environment.

Solution

Granular targeting to reach the target audience of cat owners through streaming platforms, YouTube, and contact class optimization using In-Banner Video Ads. The strategy combined demographic features, interests, shopping data, and contextual keywords.

Result

A net reach of 84,1% in the target audience, with more than 4 average contacts identified. Brand awareness in this group increased by 24,8%.

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