Increase incremental reach based on the existing radio campaign to push the Möbel Martin "Summer Sale" deals.
Attention-grabbing video ads via YouTube and their extension to display environments with Drive-to-Store Ads. The inclusion of digital channels enabled incremental reach to be built up while target groups were addressed more precisely thanks to granular targeting options. The creatives were all produced in-house - the video ads in particular were animated on the basis of the radio voice-over and underlaid with a audiotrack that matched the radio spot.
The channel mix of auditory, visual and audio-visual advertising was effective! The significant reduction in scattering losses led to an efficient campaign, which resulted in an increase in reach within the relevant target group.