Case Study

Digital Video Campaign for Brand Awareness

Client
Cunard
Industry
Tourism & Travel
Channels
Display

Challenge

Ongoing optimization of a video campaign with the aim of addressing potential target groups beyond the typical “cruisers.”

Solution

Media mix of premium display environments, CTV and DOOH. A variety of targeting possibilities and image patterns were continuously optimized during the campaign. Real-time campaign data was used to optimize relevant target group personas. Media, targeting and ad combinations were continuously optimized for efficiency (effect/cost).

Experience the art of refined travel with Cunard. From the quiet sophistication of our grand lounges to the breathtaking vistas that unfold across the horizon, every moment is crafted to perfection. Discover a world where timeless elegance meets unparalleled service, and see for yourself what makes the difference.

Over 91% of the target group was reached during the campaign. Contacts were made across multiple screens. There was a 40% increase in brand awareness among the target group.

Ergebnisse

91%
Netto-Reichweite in Zielgruppe
+40%
Brand recognition uplift*
230€
Cost-per-GRP

*Measurement was carried out via adlicious survey ads.

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