Case Study

Increasing Offline Store Traffic Using Our Drive-to-Store Solution

Client

Globetrotter

Industry

Sport & Outdoor Goods

Channels

Display

Challenge

Promote the Globetrotter Experience in a Newly Opened Store; Drive Physical Store Visits.

Solution

The drive-to-store advertising format was used to increase foot traffic in the greater Berlin area. Branding elements and an integrated map in the creatives led users directly to the store. The Target Group was outdoor enthusiasts aged 18-65+.

A collage of digital ads for the outdoor retailer Globetrotter in German, featuring a dense green forest background and text about a new store opening on October 1st.

Results

CTR in the young target group above 1.00%. Increase in visitor numbers during the two-week campaign period. Cost per store visit in the low double digits.