3D Ads: adlicious brings advertising into the third dimension

Watching or experiencing — what stays with you longer?

An exciting internet trend is taking the advertising world by storm: 3D ads. Whether it’s oversized products flying toward the viewer, hidden sights, or XL sneakers running down a skyscraper — there are already plenty of 3D ad videos circulating online, particularly crazy fake out-of-home (FOOH) campaigns. These creatives don't just showcase brands and their products; they make them tangible by involving the viewer and the entire environment in the advertising message. This makes 3D ads catchy, tactile, and highly effective at grabbing attention.

With an in-house 3D department and years of experience in this field, we’re thrilled to see 3D becoming such a force in the advertising industry. adlicious isn't just following the trend; we’re helping to shape it. We’re taking it even further: 3D ads don't just work on large digital out-of-home screens; they can also be deployed across display, social media, and video channels like YouTube. This allows products to reach target groups across all digital channels — and even beyond that with FOOH, where the wildest ideas can be brought to life.

Our work in 3D DOOH is illustrated by the following example for our client Brooks Running, a US manufacturer of sports and running equipment:
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Compared to 2D DOOH ads, 3D ads not only increase attention by an average of 15 percent, but they also create a realistic, tangible brand experience. This fosters deeper interaction and leads to higher conversion rates. Customers are no longer just passive viewers; they become active participants in a powerful, three-dimensional advertising message. This doesn't just improve ad performance—it also increases your target group's willingness to buy.

Here is how it works:

Do you work in marketing? Think about your product or service: now imagine that you could not only see it, but actually experience it. Traditionally, the 3D effect relies on special glasses that layer multiple images to create a three-dimensional effect. Digital 3D ads are different—they use "forced perspective" to offer a similar multi-sensory experience, creating the optical illusion that something is jumping out of the screen. This 3D effect is further enhanced by placing the ad within a frame (see the example above).

Conclusion

‍3D ads are revolutionizing the advertising industry through storytelling, realism, and interactivity. A unique perspective creates an engaging experience that impresses viewers and allows them to truly experience the brand or product. Thanks to cutting-edge technology, 3D ads offer optimal visibility. By combining technology and creativity, 3D ads represent an exciting, innovative advertising method that takes traditional advertising to the next level.

Would you like to bring your brand into the third dimension? We look forward to hearing from you: https://www.adlicious.me/contact