Photo of a table full of delicious GAZI food ingredients

adlicious defends GAZI's digital media budget

GAZI and adlicious continue their collaboration.

adlicious has been managing the digital media measures of garmo AG based in Stuttgart since last year. In doing so, adlicious prevailed against other agencies and successfully defended the budget. The collaboration focuses on an effective media strategy around sustainable budget efficiency to increase brand awareness and product versatility. In addition to consulting and digital media planning, adlicious is also responsible for the creation and adaptation of the corresponding advertising material.

“The adlicious team impressed us with their dynamic and unique approach and showed us how we can incorporate our products into a suitable media strategy,” says José Antunez, Head of Marketing and Purchasing at garmo AG. “The combination of many years of expertise in digital and dynamic media buying, technology-based approaches and personalized advertising materials is exactly what convinced us last year and continues to be the right path for us.”

Manuel Pfaff, Director Business Development & Media Strategy at adlicious adds: “We are delighted that we were able to repeatedly convince the garmo AG team of our approach, our approach and our digital expertise. It's always great to work for brands with such a strong story and to help them grow even further.”

About garmo AG: Garmo AG is a dairy company based in Stuttgart, founded in 1975 by Eduardo Garcia. The company quickly developed from an importer of various products abroad to the European market leader for “ethnic dairy products.” Garmo AG's best-known brand is Gazi. Since February 15, 2002, the company has been trading as Garmo Aktiengesellschaft and, with the Gazi brand, is Europe's largest marketer of Mediterranean dairy products. The CEO of Garmo AG continues to be the founder of the company Dr. Eduardo Garcia. Since July 2020, his son Manuel Garcia has also been a member of the board.

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