adlicious expands into the British market
Hamburg, February 1, 2024 — adlicious, a provider of advertising solutions that brings together the best of media, technology and creativity, is pleased to announce its expansion into the UK market. This strategic step is a significant milestone for the company, which wants to further expand its global presence. Marcus Wareham, sales and marketing expert with over 25 years of international experience, will manage sales activities in the UK. Marcus Wareham has made a remarkable career advising global brands on marketing strategies and brand growth in a constantly evolving digital landscape. With extensive experience working with leading global consumer brands, creative and media agencies, Marcus Wareham brings a unique mix of creativity, media literacy and measurement skills to his clients. Prior to joining adlicious, Marcus co-founded the global client team at Meta, where he played a critical role in leading some of Meta's biggest clients, including P&G, Mars, McDonald's and Kenvue, to successful business results from their advertising investments. His decision to join adlicious underscores the company's commitment to providing innovative solutions to clients and agencies in the UK.
“I'm particularly excited by the opportunity we have at adlicious to help brands Bridge the Gap between digital brand building and enabling the consumer to take a real life action (e.g. receive dynamic directions to the nearest point of sale),” says Marcus Wareham about his new role, “This together with a complete range of creative, media and measurement solutions allows adlicious to offer a comprehensive, highly custom and agile advertising service to agencies and advertisers.” adlicious has established itself as an industry leader in Germany and Europe and offers innovative digital marketing solutions that enable brands to effectively target their target groups to address. The expansion into the UK market led by Marcus reflects the company's commitment to deliver tailored, results-oriented strategies for clients who are navigating the digital landscape and want to drive brand growth.
About adlicious:
adlicious was founded in 2014 as one of the first independent and purely programmatic media agencies. Combining data and technology to achieve better media activation was at the heart of their work from the start. Based on their many years of practical experience with many different platforms, they decided to develop their own technology to close the existing gap between creation, data and media. Today, adlicious has developed into a technology-driven digital agency and is therefore able to deliver integrated and fully customizable media solutions to its customers across the entire customer journey and all digital channels.