Programmatic 101 - RTB beats classic planning methods, including in video advertising
https://www.youtube.com/watch?v=tmXOUdjsvjM”
Video advertising is becoming cost-effective through comprehensive capping and stray loss-free targeting.”
https://www.youtube.com/watch?v=ikmo7-RtBx8
“Only reach the right users at the right price — impossible with conventional media planning.” Viktor Eichmann, Co-Founder & Managing Director