VGF Case Study: 66% more apprentice applications through social media recruiting

Services: Social Ads, Facebook, Instagram & Snapchat

The challenge was to increase awareness of VGF's apprenticeship programs among young people in and around Frankfurt am Main, while simultaneously highlighting job profiles and employer benefits.

To boost awareness of VGF's apprenticeship programs within the target group, we adopted a clear social media strategy: transparent communication of benefits, engaging ad design, and two targeted campaigns in spring and winter 2025/2026, each timed ahead of the apprenticeship start dates. Through Meta and Snapchat, we reached not only the prospective apprentices themselves but also their parents as key influencers. The result: a significant increase in both the quantity and quality of applications.

Outcome: 66% more applications for apprenticeship positions compared to the same period last year without an apprentice campaign*.‍

Reporting period: the month of January of the respective year.

How VGF previously impressed with a full-funnel recruiting strategy.