Successful investment marketing through data-driven campaign & advertising material optimization
Develop, test and continuously optimize an advertising strategy that highlights BAYIKO's USPs and thus attracts interested parties at the lowest possible cost.
Implementation of a channel mix of premium display environments, relevant social networks and search. In order to determine the optimal way to address interested parties, various targeting setups and advertising material motivations were developed over the course of the campaign and continuously tested against each other. Real-time campaign data was incorporated into the configuration of relevant target group personas and the continuous optimization of the tactics and advertising material combinations used as a result.
Thanks to adlicious's flexible, data-driven marketing approach, we were able to gain valuable insights and continuously increase the number of interested investors over the course of the campaign (18 million ad impressions; CPL optimized by -80%; >30 creative combinations).
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