BAYIKO has commissioned adlicious to develop, test and continuously optimize an advertising and campaign strategy that highlights BAYIKO's USPs and thus attracts interested parties at the lowest possible cost. In particular, this should also open up new target groups beyond traditional investor profiles.

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Implementation of a channel mix of premium display environments, relevant social networks and search. In order to determine the optimal way to address interested parties, various targeting setups and advertising material motivations were developed over the course of the campaign and continuously tested against each other. Real-time campaign data was incorporated into the configuration of relevant target group personas and the continuous optimization of the tactics and advertising material combinations used as a result.

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“The flexible, data-driven marketing approach of adlicious convinced us. Through continuous testing, we were able to generate valuable learnings and steadily increase the number of interested investors over the course of the campaign. ”

Günter Schenk
ceo
Bayerisches Immobilien Kontor GmbH

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