Case Study

TikTok content creation for Brandt

Client

Brandt

Industry

FMCG

Channels

TikTok, Meta

Challenge

Mini snack fun - now vegan too! They're finally here — the vegan minis: A snack that should be promoted on social media in an eye-catching way. For this purpose, a TikTok content creator was sought who creatively showcases the two types and created a “I want to have moment” through delightful video sequences.

Solution

Cooperation with German Content Creator @dannytrn, who not only impresses with 2.3 million followers and impressive views on his TikTok channel, but also with his creative storyline. In His Videos, He Uses a Mix of Product Video, with Preceding, Humorous Behindthe-Scene Moments. The perfect starting point for Brandt's vegan minis. 

A diagonal collage of images showing a person's hand placing an orange bottle into a setup next to a camera, a box of food, and a white cloth.

Results

‍

5.5m*

Gross range*

6.300**

Audience interactions**

A total of two videos were produced, which were published both organically and paid on two channels (TikTok and Instagram). This creative campaign achieved an impressive gross reach of over 5.5 million* and generated a wide range of target group interactions of over 6.300**.

* TikTok

** Likes, Comments, Saves, and Shares