Increasing brand awareness through efficient digital branding flights

The Miamor brand is in an intensely competitive environment, which is why the goal is to increase brand recognition. To counteract this situation, a campaign was developed which is intended to achieve a sustainable increase in brand awareness among the target group.

Granular targeting was implemented in order to address the target group in a targeted manner and without wastage via various channels such as media libraries, YouTube and in-banner video ads, including contact class optimization. Over a period of ten weeks, targeted cat owners were reached with the ads. The targeting strategy combined demographic characteristics, interests, shopping data and contextual keywords.