The Miamor brand is in an intensely competitive environment, which is why the goal is to increase brand recognition. To counteract this situation, a campaign was developed which is intended to achieve a sustainable increase in brand awareness among the target group.

Granular targeting was implemented in order to address the target group in a targeted manner and without wastage via various channels such as media libraries, YouTube and in-banner video ads, including contact class optimization. Over a period of ten weeks, targeted cat owners were reached with the ads. The targeting strategy combined demographic characteristics, interests, shopping data and contextual keywords.