Effective promotion through YouTube video ads integration
Challenge
Increase incremental reach based on the existing radio campaign to push the furniture Martin “Summer Sale” deals.
Solution
Attention grabbing video ads via YouTube and their extension to display environments with drive-to-store ads. The inclusion of digital channels enabled incremental reach to be built up while target groups were addressed more precisely thanks to granular targeting options. The creatives were all produced in-house - the video ads in particular were animated on the basis of the radio voice-over and underlaid with an audio track that matched the radio spot.
Results
The channel mix of auditory, visual and audio-visual advertising was effective! The significant reduction in scattering losses led to an efficient campaign, which resulted in an increase in reach within the relevant target group.
