VGF: Boosting applicant numbers through transparent career communication on social media
Challenge
Increase awareness among young people in Frankfurt am Main and the surrounding area regarding VGF apprenticeships and communicate the job profiles and employer benefits.
Solution
To increase awareness of VGF apprenticeships among the relevant target group, we focused on a clear social media strategy: transparent communication of benefits, playful ad design, and two targeted campaigns in the spring and winter of 2025/2026—timed perfectly ahead of the start of the training programs. Through Meta and Snapchat, we reached not only the students themselves but also their parents as key influencers. The result: a significant increase in both the quantity and quality of applications.
Results
66% more applications for apprenticeship positions compared to the same period last year without an apprentice recruitment campaign*
*Survey period = The month of January of the respective year.
**Compared to the same period last year without an apprentice recruitment campaign.
