Saving and investing — with WillBe, you have your finances under control at all times and can draw on the experience of the Liechtensteinische Landesbank — one of the safest universal banks in the world. These benefits, as well as the app with its functions, should be made available by selected influencers.

Focus on a set-up of business influencers and young professionals who credibly share the benefits of WillBe with their community in various content formats. We rely on interactive content to promote engagement with WillBe and the app - under the motto #wiLLBeonyourside.

A total of 22 videos were produced by 5 influencers and published on the Instagram channel, both as stories and as reels. This successful campaign achieved a total of 3 million impressions and a high engagement of 1.9%.