At adlicious, AI is an integral part of everyday working life — as a tool for efficiency, personalization and creative impact, used responsibly in the interplay of technology and human intuition.
Through the close integration of media, creation and technology, brands are able to reach their target groups in a fragmented media landscape at the right time with relevant messages. This creates a consistent, data-based brand experience that has an impact instead of just spreading attention.
From June 2025, digital advertising offers must be barrier-free so that they reach people with disabilities. adlicious therefore relies on clear design, subtitles and reduced animations to enable inclusive advertising — as far as the technical capabilities of the platforms allow.
Gamification integrates playful elements and eye-catching animations into display ads to actively engage consumers and increase their willingness to buy. This approach creates an emotional bond with the brand and turns passive observers into active participants. adlicious develops interactive HTML5 banners that increase engagement and fully utilize target group potential.
The FIELDS Group has acquired a majority stake in the digital marketing agency adlicious to promote its international expansion. The existing management team remains and the focus is on growth through innovative marketing solutions and the development of technological products.
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TV advertising is not out — it remains effective and relevant. In combination with digital advertising, TV campaigns can be optimized and increase the success of brands and products.
