adlicious has won the digital media budget for LOTTO Berlin POS campaigns. The collaboration should strengthen the digital presence and implement innovative marketing strategies, such as direct redirection to collection points. Both companies are optimistic that this partnership will strengthen LOTTO Berlin's brand in the digital landscape.
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The end of third-party cookies: Find out in a nutshell what the Cookieless Future means for the advertising industry and how adlicious overcomes this challenge using its data-driven advertising tools that work without cookies.
adlicious, a full-service provider for media, technology and creativity from Hamburg, has achieved the status of Premier Partner in the Google Partners Program 2024 thanks to its experts from various fields.
Hamburg/Verden, December 21, 2023 - adlicious, one of the leading owner-managed media agencies, will be responsible for the digital media budget of Finnern GmbH & Co. KG from January 1, 2024. The collaboration between adlicious and Finnern promises an innovative and targeted digital media strategy to further strengthen the reach and brand recognition of the Finnish brands RINTI and Miamor.
Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”
In our monthly interview format, our co-founder and managing director David Lange talks about, among other things, the new adlicious, an exciting campaign in China for mytheresa.com and the current situation of retail from a marketing perspective. What news is there with adlicious? As always, a lot has happened recently.
