Green media describes a sustainable approach to media planning, in which advertisers reduce emissions through targeted targeting, more efficient channels and CO2 measurement without neglecting profitability. The conscious selection of media formats, cooperation with ESG experts and the integration of environmental responsibility into the campaign strategy play a central role.
Different generations consume media not by platform, but by their expectations and contexts — from TV-loyal baby boomers to hybrid millennials to authenticity-driven Gen Z. Successful campaigns are therefore created through data-based, cross-platform targeting and content that truly connects target groups.
Clicks, conversions and targeting — the 1x1 of digital advertising makes central KPIs and targeting strategies understandable and shows how effective campaigns are created through data-based planning.
Targeted attention is the key to effective advertising. By combining design expertise, psychological analysis, and AI-powered neuro-insights, adlicious optimizes visual assets to ensure that messages are perceived, understood, and remembered.
In-game advertising seamlessly integrates brands into digital game worlds and uses the emotional connection of gamers for particularly effective advertising. Targeted targeting and creative placements not only increase visibility, but also brand loyalty and willingness to buy — a strategic must in the modern media mix.
Christmas shopping is getting closer, as many buyers start looking for gifts as early as August. Black Friday and Cyber Week are the highlights, especially for technology-savvy Gen Z, which is increasingly shopping online. Retailers should now plan their Christmas campaigns.
