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An image of a pink, Brooks Glycerin 20 ladies running shoe

Brooks Running, a US manufacturer of sports and running equipment, used display drive-to-store solutions and in-banner video ads from adlicious to promote a passion for running in the DACH region and increase footfall traffic with retail partners. Targeting based on location and interests and adapting ads to the retailers' range of products achieved high results, including lower costs, high visibility and interactions.

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Photograph of chocolate chip cookies on a silver laptop keyboard

In the world of digital advertising, cookies are undergoing a transformative journey. The evolution of audience targeting is unfolding, driven by the decision of Google Chrome to block third-party cookies. Companies are adopting innovative strategies to navigate this shift, and the crucial role of mobile advertising IDs in the post-cookie era becomes evident. Stay ahead in the dynamic realm of online marketing by gaining insights that shape the future of advertising!

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Photo of a woman looking at a bar chart displayed on a tablet

From personalized ads to interactive ads to shorter clips and the future of TikTok, we look at what marketers can expect in 2024. It discusses the decisive role of personalization, opportunities to increase engagement through interactive ads, the challenges of extending TikTok videos, the importance of short-form content and the aspects to consider, as well as the potential of generative AI in online marketing.

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Photo of adlicious creative and marketing team members at DMEXCO 2023

Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”

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Photograph of digital out-of-home (DOOH) screen outdoors

Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.

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Photo of people holding smartphones

From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.

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