According to a recent study, digital offers are more effective than traditional advertising brochures: those who find out about special offers online visit the branch more often than people who read classic print advertising brochures from food retailers.
The expectations of advertisers are clearly formulated: They want effective campaigns with maximum advertising impact and at the lowest possible cost. In order for this goal to be achieved, various parameters must be defined when implementing advertising campaigns in order to meet the campaign goals.
What is behind the hype? For dmexco, our assessment of which trends will determine marketing in 2019...
We explain how intelligent commerce marketing uses the different strengths of big players in the area of digital advertising and at the same time reduces dependence on Internet giants.
TV marketers should have their ranges measured accurately, both analog and digital, says W&V guest author Viktor Eichmann. Discussions among advertisers about the “decline” of net ranges on TV and the lack of measurability of online video advertising concern the managing director of adlicious. He is of the opinion that video advertising must have an impact on the target group — legitimate criticisms of measurability distract from important questions.
What contribution do attribution models make to successful online marketing campaigns? What does a brand marketer have to consider when choosing the right model and how can it be implemented? adlicious and Flashtalking provide answers to these highly topical questions.
