Thanks to the effectiveness and efficiency of current marketing technologies, programmatic campaigns have developed from a revolutionary tool to a far-reaching standard in digital advertising.
d3con Video RecapCurrent opportunities and challenges in digital advertising, the role of trading desks and what advertisers should pay attention to in programmatic advertising.
Digital out-of-home becomes programmatic and completes cross-channel marketing. DOOH advertising reaches target groups who are on the move on large format advertising spaces.
Two thirds of media plans for brand advertisers (advertisers) are now implemented programmatically. The advantages such as targeting and comprehensive frequency capping contribute to this development as well as the continued increasing availability of eye-catching formats. Proven visibility and actual target group reach, provided the right expertise in campaign design and management, can exceed conventional media planning and lead to efficient target group CPs.
Advertising companies strive to have as comprehensive a view of their customers as possible in order to be able to target their communication in a more targeted manner. Data Management Platforms (DMPs) can help to make existing data in the company usable to optimize digital marketing.
