“What moves us” — our new series, in which we talk briefly and concisely about ourselves, broaden our horizons and analyse the trends & challenges of the near future.
Whether on the subway, on the way to work, on the street corner, on TV or on the Internet — there is hardly a situation in which advertisers are not vying for the favor of potential customers. This inevitably raises the question: What do we even remember at the end of the day?
Targeting the target group, optimizing ongoing campaigns and, in the best case, making advertising media more dynamic — programmatic advertising can do all of this. The basis for all of this: data. And since the introduction of the GDPR/GDPR, no advertisers, publishers or AdTech providers have been able to ignore the topics of data protection and consent management.
On August 15, 2020, the time has come - the TCF 2.0 (Transparency and Consent Frameworks) replaces the previous 1.1 version. We explain which features the update brings and which problems can occur when switching.
Reader's Digest's “Most Trusted Brands” survey is one of the most anticipated surveys of the year among marketing managers. After all, year after year, consumers rate brands based on whether they would personally recommend them to friends and acquaintances.
With platforms such as Netflix or Spotify, we are now used to being served content that is individually tailored to our preferences. Especially with the mass of content that we encounter on all platforms, such a recommendation can massively influence our consumption decision. But why are entertainment companies giving their customers this feature, while advertisers still rarely resort to personalization in the fight for the right target group?
