Corona is still pending, but due to the current positive development and the associated easing, most retailers have now reopened their branches. Time to think now at the latest about how the stationary business can be strengthened.
Our Co-Founder and Managing Director David Lange answers Luka Andresen's questions in the Online Career Day podcast and explains, among other things, what distinguishes adlicious and which skills are in demand in the industry.
Nothing less than “The Future of Marketing” is the topic of Jan Mehlhose's “The Business Artist Podcast”, which featured David Lange, adlicious Co-Founder and Managing Director, as a guest. Partially, at least.
“You are more honest with anyone than with Google's search field,” says data protection expert Constanze Kurz, addressing a fact that is well-known today: The fulfillment of wishes and needs starts today in the search field - although no longer necessarily in that of Google.
The e-commerce boom in Germany continues unabated, yet stationary retail is still responsible for almost 90 percent of all retail sales. So why not try to combine the benefits of a personalized customer journey, as we know them from online shopping, with high-turnover stationary retail?
Giving brands and products visibility is one of the central challenges of every marketer. There is hardly a more suitable advertising environment for this than where both generic and explicit information has been requested and processed and presented to the user: in search engine results.
