The Corona crisis presents us as a society with challenges that we could not even have imagined recently. An incomparable situation, to that extent, for which no one was prepared. Our globalized economic system is faltering, supply chains and product routes are causing problems, and almost all business is currently breaking away in many industries.
We encounter online advertising at any time and on any device, on the go or at home. Whether banners or videos, programmatic ads are omnipresent and accompany us on almost every website.
A shortage of skilled workers is one of the biggest problems in the modern working world. Many companies are already having problems filling appropriate positions — over 70 percent in the IT sector.
What are dynamic ads actually? We'll explain to you how they work and how you can use them successfully for campaigns.
Google, Facebook and Amazon are an integral part of the online advertising business. But more open ecosystems are needed, demands Eichmann, co-founder and managing director of Adlicious. His recommendations for advertisers.
Both classic TV and now programmatic advertising have become an integral part of the advertising world as marketing channels. In doing so, advertisers are giving away potential when they manage their campaigns in isolation across the channels and do not interlock them in the media mix. Linear TV in particular — although declining among the young target group — still has high coverage, but is only coordinated with digital channels to a limited extent in media planning.
