Uniform models for measuring advertising impact are still missing. Until solutions are available, advertisers should follow these five steps to measure effectiveness and optimize processes, says guest author Daniel Skoda.
The sharp increase in the use of mobile devices is not only having an impact on online retail, but also offers local trade new opportunities. With location-based advertising, retailers and brands can deliver their messages and offers tailored to the user.
Which factors play a role in successful marketing in China? What are trends and what must advertisers from Germany pay attention to? We give five tips for the Chinese advertising market.
In recent years, China has become the country with the most foreign tourists. 162 million Chinese traveled abroad in 2018 — an increase of 13.5 percent compared to the previous year. Even more impressive is the figure that shows how much money is invested in travel and tourism.
Amazon advertising has long been considered the next big thing in the online marketing industry. Regardless of whether it's branding or performance campaigns, the e-commerce giant covers all areas — with success. Last year, Amazon generated advertising revenue of around ten billion US dollars.
More than 15 million Internet users in Germany can no longer be reached via display advertising due to adblock technologies. For brands, this means that a significant portion of the target group is currently not addressed or is only insufficiently addressed with advertising.
