d3con Video RecapCurrent opportunities and challenges in digital advertising, the role of trading desks and what advertisers should pay attention to in programmatic advertising.
Beim Aloha-Morning-Talk holen wir den Sommer zu uns. In hawaiianischer Atmosphäre treffen Programmatic- und Data-Fachleute auf solche, die es werden wollen.
At the Marketing Intelligence & Innovation Awards (MIIA), pioneers in digital marketing are honored for projects that impress with their measurability.adlicious is shortlisted for MIIA 2017 with C&A in the Data & Analytics category.
Programmatic advertising has become an integral part of marketing and, according to BVDW, currently accounts for 45 percent of the digital display advertising market in Germany.
C&A and WeltSparen share exciting insights into their strategy, highlight their marketing challenges and explain the programmatic success factors. Julia Rupprath is responsible for display & retargeting at C&A.
Concentrated expertise in data-driven marketing: Dmitrij Propp, Head of Data & Analytics at adlicious, shows at the Internet World Fair on 08.03.17 “which (unexpected) optimization metrics really drive sales.” Other speakers include from Google/ DoubleClick, Amazon and easyCredit.
