Programmatic advertising has become an integral part of marketing and, according to BVDW, currently accounts for 45 percent of the digital display advertising market in Germany.
C&A and WeltSparen share exciting insights into their strategy, highlight their marketing challenges and explain the programmatic success factors. Julia Rupprath is responsible for display & retargeting at C&A.
Concentrated expertise in data-driven marketing: Dmitrij Propp, Head of Data & Analytics at adlicious, shows at the Internet World Fair on 08.03.17 “which (unexpected) optimization metrics really drive sales.” Other speakers include from Google/ DoubleClick, Amazon and easyCredit.
At the beginning of February, the 'Online Retail 2017' conference will present the latest trends, tools, methods, innovations and best cases in the e-commerce sector. The conference is considered the annual kick-off of the e-commerce industry and presents excellent speakers on exciting topics.
For advertisers and agencies, it is no longer a question of whether they rely on programmatic and data-driven advertising, but which strategies they can use to optimize efficiency gains and ROI. We have created Hygge Morning Talks to help you question your strategies and help you optimize your data-driven & programmatic advertising.
Revenue-maximizing marketing with real-time bidding - sales management reports"The starting position for furniture retailers in e-commerce is difficult. The head of online marketing at Möbel Roller developed an approach to optimize online channels. Anyone who wants to work with him in the long term must prove his performance in figures.
