The WillBe campaign by the Liechtensteinische Landesbank used business influencers and young professionals to present the benefits of the app and secure financial management. With 22 videos on Instagram, the campaign achieved 3 million impressions and an engagement of 1.9%.
A full funnel strategy achieved maximum visibility and commitment for Sanostol by using seasonal creatives and targeted targeting to precisely address parents between the ages of 25 and 49 in awareness and intent phases. The campaign impressed with an above-average viewability of 78% and a strong CTR of 0.79%, which underlines the effectiveness of the approach.
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Through a multi-channel campaign, awareness of the “tetesept:” brand was successfully increased in Switzerland. The targeted approach to the target group via a mix of channels enabled effective coordination of advertising measures, which led to high visibility and completion rates.
The WECOYA campaign to increase employer brand awareness used promotional videos that were distributed via various channels such as Display, YouTube, Instagram, TikTok and LinkedIn. Segmented targeting achieved high performance values such as high view-through and click-through rates.
To promote Brandt's new vegan minis, a creative product video was created by content creator Danny Tran. The campaign reached 5.5 million on TikTok and generated more than 6,300 target group interactions.
The wiLLBe app from the Liechtensteinische Landesbank was able to win 10,000 new customers within four months and increase brand awareness to 30% in a highly competitive market. A broad mix of channels with dynamic ads and special branding measures was used, which won the campaign two awards at the German Brand Award 2024.
