In November and December 2021, the branding campaign for Cunard ran with a cross-media approach. During the cold winter months, the aim was to awaken anticipation of the Cunard Queens cruises and stir up emotions and to increase Cunard's brand recognition following the Corona crisis.
Even before Corona, many marketers were asking themselves how to attract more customers to stores. Our answer: drive-to-store ads.
With our “drive-to-store” ads, we have created an innovative advertising tool that bridges the gap from online to stationary retail.The dynamic ads combine products with data-based prospecting and a map function that directly shows the route to the nearest store where the respective product can be purchased. We can now present you with a first drive-to-store case.
Revenue-maximizing marketing with real-time bidding - sales management reports"The starting position for furniture retailers in e-commerce is difficult. The head of online marketing at Möbel Roller developed an approach to optimize online channels. Anyone who wants to work with him in the long term must prove his performance in figures.
Our case with Semasio in the new 'Magazine for Data Driven Advertising, 'describes how we were able to achieve 7-times higher engagement rates and 15x more conversions for VALMANO by targeting purchase intentions.
