Of course, the new year also brings new marketing trends, which are currently being hotly debated in the industry. This is going to be an exciting year for advertisers and therefore also for us, of course. We have selected the most relevant topics and summarized them below.
To market its trading products, Consorsbank has set itself the goal of intelligently using data in order to achieve a tailor-made approach to the defined target group personas. With dynamic ad technology from adlicious, a data-based, personalized approach could be implemented for Consorsbank.
Hamburg, 16.03.2022. The marketing managers at garmo AG have selected the digital agency adlicious for their digital media measures. The owner-managed agency from Hamburg prevailed in a multi-stage pitch process. In addition to increasing brand awareness among the relevant target group, the willingness to buy the GAZi products in particular should be effectively expanded. The focus of digital advertising measures is on people who like Mediterranean food, who follow a vegetarian diet and on people who like to grill. adlicious also adapts the advertising materials.
For some time now, experts have been discussing how the advertising industry will change with the switching off of third-party cookies. Here you can find out why Federated Learning of Cohorts (FLoC) will not play a role in the future and how they differ from topics and FLEDGE. A look back again: Third party cookies are coming to an end, but what does that mean for targeting?
2022 is here and with the new year, we have many exciting digital marketing topics ahead of us. Don't miss out on these seven trends
According to estimates, there are more than 30 million influencers worldwide. Thanks to TikTok and increased Internet usage due to the pandemic, the number is likely to have risen significantly recently.
