This month, Daniel Skoda, Managing Partner at adlicious, is looking outside the box and talking about an adlicious campaign for globetrotters and a form council in which he still sees a lot of untapped potential.
by Daniel Skoda, Managing Partner at Adlicious Brick-and-mortar retail is facing major challenges. For example, many industries that rely heavily on local shopping experiences are not only struggling with the current situation, but also by online retail, which is constantly expanding its market shares...
“What moves us” — our new series, in which we talk briefly and concisely about ourselves, broaden our horizons and analyse the trends & challenges of the near future.
As part of this year's Retail Business Week, our Managing Partner Daniel Skoda gave a presentation. In focus: The branding options of dynamic ads and how stationary retail can be strengthened with drive-to-store ads.
Hamburg-based programmatic advertising specialist adlicious was able to secure the programmatic media budget of the traditional German company Gabor.
