The sharp increase in the use of mobile devices is not only having an impact on online retail, but also offers local trade new opportunities. With location-based advertising, retailers and brands can deliver their messages and offers tailored to the user.
In recent years, China has become the country with the most foreign tourists. 162 million Chinese traveled abroad in 2018 — an increase of 13.5 percent compared to the previous year. Even more impressive is the figure that shows how much money is invested in travel and tourism.
More than 15 million Internet users in Germany can no longer be reached via display advertising due to adblock technologies. For brands, this means that a significant portion of the target group is currently not addressed or is only insufficiently addressed with advertising.
According to a recent study, digital offers are more effective than traditional advertising brochures: those who find out about special offers online visit the branch more often than people who read classic print advertising brochures from food retailers.
adlicious ist Gewinner des German Brand Award 2018 in der Kategorie Brand Strategy für C&A - datengetriebenes Neukundenmarketing.
Beim Aloha-Morning-Talk holen wir den Sommer zu uns. In hawaiianischer Atmosphäre treffen Programmatic- und Data-Fachleute auf solche, die es werden wollen.
