Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”
From the mailbox to the trash can. This happens every year with more than 28 billion advertising brochures — if they have even made it into the mailbox. According to the results of the latest YouGov study, there is now a “no advertising” sticker on every fourth German mailbox.
GAZI and adlicious are continuing their collaboration. adlicious has been managing the digital media measures of garmo AG based in Stuttgart since last year. In doing so, adlicious prevailed against other agencies and successfully defended the budget.
For some time now, experts have been discussing how the advertising industry will change with the switching off of third-party cookies. Here you can find out why Federated Learning of Cohorts (FLoC) will not play a role in the future and how they differ from topics and FLEDGE. A look back again: Third party cookies are coming to an end, but what does that mean for targeting?
Advertising brochures in mailboxes. What sounds like a relic from the past in an increasingly digital world is still very popular in Germany — at least among advertisers. According to a study by Deutsche Umwelthilfe, 28 billion advertising brochures are distributed every year. That's the equivalent of around 35 kilograms of advertising that end up in every mailbox in the country — anew every year. The popularity of this advertising format is very unevenly distributed between sender and recipient.
For some time now, Twitch has been challenging the previous placeholder YouTube in the battle for the crown of online video platforms. The winner is not yet really foreseeable, the fight has not yet been decided.
