3D ads and fake out-of-home (FOOH) campaigns are currently revolutionizing the advertising industry by making advertising tangible and generating a high level of attention. adlicious uses innovative 3D technology to design impressive three-dimensional advertising campaigns that not only work on large DOOH screens but also on social media and video channels such as YouTube and increase interaction and conversion rates by actively involving the viewer.
adlicious has won the digital media budget for LOTTO Berlin POS campaigns. The collaboration should strengthen the digital presence and implement innovative marketing strategies, such as direct redirection to collection points. Both companies are optimistic that this partnership will strengthen LOTTO Berlin's brand in the digital landscape.
.avif)
The end of third-party cookies: Find out in a nutshell what the Cookieless Future means for the advertising industry and how adlicious overcomes this challenge using its data-driven advertising tools that work without cookies.
adlicious, a full-service provider for media, technology and creativity from Hamburg, has achieved the status of Premier Partner in the Google Partners Program 2024 thanks to its experts from various fields.
Hamburg/Verden, December 21, 2023 - adlicious, one of the leading owner-managed media agencies, will be responsible for the digital media budget of Finnern GmbH & Co. KG from January 1, 2024. The collaboration between adlicious and Finnern promises an innovative and targeted digital media strategy to further strengthen the reach and brand recognition of the Finnish brands RINTI and Miamor.
Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
