adlicious, a full-service provider for media, technology and creativity from Hamburg, has achieved the status of Premier Partner in the Google Partners Program 2024 thanks to its experts from various fields.
The Miamor brand is in an intensely competitive environment. In order to successfully meet this challenge, a comprehensive campaign was developed with the aim of achieving a sustainable increase in brand awareness in the defined target group.
Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”
“Even the most sophisticated media strategy can be ruined by poor creatives.” A harsh verdict and yet the truth in the highly competitive advertising market. The success of a campaign no longer depends only on cleverly designed media plans, but to a large extent on the quality of the creatives. But why is that so?
Whether on the subway, on the way to work, on the street corner, on TV or on the Internet — there is hardly a situation in which advertisers are not vying for the favor of potential customers. This inevitably raises the question: What do we even remember at the end of the day?
With platforms such as Netflix or Spotify, we are now used to being served content that is individually tailored to our preferences. Especially with the mass of content that we encounter on all platforms, such a recommendation can massively influence our consumption decision. But why are entertainment companies giving their customers this feature, while advertisers still rarely resort to personalization in the fight for the right target group?
