The areas of application for DOOH advertising are diverse these days. Everyone agrees: thanks to one-to-many communication, very high reach in the target group can be achieved - but the “in the target group” phrase should be examined a little more closely, because this is definitely a contentious topic.
adlicious, a full-service provider for media, technology and creativity from Hamburg, has achieved the status of Premier Partner in the Google Partners Program 2024 thanks to its experts from various fields.
The Miamor brand is in an intensely competitive environment. In order to successfully meet this challenge, a comprehensive campaign was developed with the aim of achieving a sustainable increase in brand awareness in the defined target group.
Digital creativity is not just a passing trend, but a crucial necessity that is becoming the core of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, explains: “Digital creativity is more than just a slogan for DMEXCO this year. Digital creativity is currently the most important skill for success in the advertising industry. ”
“Even the most sophisticated media strategy can be ruined by poor creatives.” A harsh verdict and yet the truth in the highly competitive advertising market. The success of a campaign no longer depends only on cleverly designed media plans, but to a large extent on the quality of the creatives. But why is that so?
Whether on the subway, on the way to work, on the street corner, on TV or on the Internet — there is hardly a situation in which advertisers are not vying for the favor of potential customers. This inevitably raises the question: What do we even remember at the end of the day?
