Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”
What is behind the hype? For dmexco, our assessment of which trends will determine marketing in 2019...
