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Photo of adlicious creative and marketing team members at DMEXCO 2023

Digital creativity is not just a transient trend but a critical necessity, evolving to become the essence of advertising and marketing. Monica Degenhardt (formerly Mejia Pocasangre), our Head of Marketing & Creative Solutions, states: “Digital Creativity transcends being merely the slogan of the DMEXCO this year. Digital creativity represents currently the most crucial skill for flourishing in the advertising industry.”

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Photo of a computer screen showing advertising trends in a bar chart (upward trend)

Of course, the new year also brings new marketing trends, which are currently being hotly debated in the industry. This is going to be an exciting year for advertisers and therefore also for us, of course. We have selected the most relevant topics and summarized them below.

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Illustration with text - digital marketing trends you should not miss in 22

2022 is here and with the new year, we have many exciting digital marketing topics ahead of us. Don't miss out on these seven trends

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Photo of a person handing a paper pamphlet to another person

Advertising brochures in mailboxes. What sounds like a relic from the past in an increasingly digital world is still very popular in Germany — at least among advertisers. According to a study by Deutsche Umwelthilfe, 28 billion advertising brochures are distributed every year. That's the equivalent of around 35 kilograms of advertising that end up in every mailbox in the country — anew every year. The popularity of this advertising format is very unevenly distributed between sender and recipient.

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Photo of a person using an iPhone

Social shopping or social commerce is the combination of e-commerce with social networks. Various formats of this kind have been around for some time, but the whole big hype has only been apparent for a short time - also reinforced by corona. Social shopping is thus becoming interesting for more and more brands and companies.

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Photograph of a female influencer videoing herself

TikTok Target Group: Over 60 percent of users are between 18 and 34, 21 percent are in the age range of 13-17 years. In comparison, the app's user group is very young and particularly active. Special features: Everyone is still talking about the TikTok hype and continues to break download records. For example, 50 million downloads were measured in the Google Play Store in March last year.

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