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Photo of a computer screen showing advertising trends in a bar chart (upward trend)

Of course, the new year also brings new marketing trends, which are currently being hotly debated in the industry. This is going to be an exciting year for advertisers and therefore also for us, of course. We have selected the most relevant topics and summarized them below.

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For some time now, Twitch has been challenging the previous placeholder YouTube in the battle for the crown of online video platforms. The winner is not yet really foreseeable, the fight has not yet been decided.

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Social media platforms have gained a firm place in our lives within a very short period of time. Depending on the platforms, several hundred million people visit them — every day. At the start of our new topic special “Social Media”, we now want to give you an overview of what options you have to reach these people through paid social.

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