Outdoor advertising, particularly DOOH, offers large advertising spaces with high reach. 74% of all German citizens over 14 years of age come into contact with a DOOH advertising medium at least once within seven days.
The e-commerce boom in Germany continues unabated, yet stationary retail is still responsible for almost 90 percent of all retail sales. So why not try to combine the benefits of a personalized customer journey, as we know them from online shopping, with high-turnover stationary retail?
We encounter online advertising at any time and on any device, on the go or at home. Whether banners or videos, programmatic ads are omnipresent and accompany us on almost every website.
A shortage of skilled workers is one of the biggest problems in the modern working world. Many companies are already having problems filling appropriate positions — over 70 percent in the IT sector.
What are dynamic ads actually? We'll explain to you how they work and how you can use them successfully for campaigns.
Google, Facebook and Amazon are an integral part of the online advertising business. But more open ecosystems are needed, demands Eichmann, co-founder and managing director of Adlicious. His recommendations for advertisers.
